The history of Russian adversation begins from the beginning of the 20th century, when pre -revolutionary shops and workshops have been full of signs with an abundance of signs. As a rule, they were illuminated by kerosene lamps, and signs were hung over the entrances, between floors, on balconies, even between the doors and on the firewalls. If the signs depicted the same goods, then they were made in the same style. Owners of different stores, but the same products, even ordered signs from one manufacturer. There were signs for the entire facade of the house. Signs reflected humor and were so unique that they could be attributed to the masterpieces of art. Famous artists portrayed works of art, icons and old frescoes on signs. In those days, the manufacture of advertising was a creative and profitable business, which were engaged in special printing houses.
Over time, text signs began to come to the place of signs with images due to the fact that picturesque signs were expensive, and some compositions were completely prohibited. Needless to say that the first signs were written by iron oil or on the glass. Glass signs were located between the windows. There were also facade glass signs. Placed wherever you can adorn the city literally, made it like a picture gallery. Modern external advertising of St. Petersburg is largely different in the presence of a large amount of light design. In addition, modern signs are more durable, they are not afraid of either frost or rain.
The production of structures for placing ads on the facades of buildings is still relevant. There are also information racks and stands that have large sizes and are used in open spaces. The signs today present more stringent requirements that begin with dimensions, ending with texts and slogans. Even the choice of font color cannot go unnoticed, and the designer, creating a layout, should take into account the wishes of the customer. Materials that are used today are mainly high -strength plastic and iron.